Google’s Attempt to obtain more Local Reviews = Recruiting “City Experts”

“Do you love to review places around your city and share your opinion with others? Our new Google City Experts program gives top reviewers (users with at least 50 high quality reviews, and at least 5 reviews in the current month) special perks like event invitations, custom swag, special access to contests and more.”

Users opt-in with their Google+ accounts.
To qualify as a City Expert you have to be among “the most active users on Google Maps who write reviews and upload photos of local places” (50 reviews, 5 reviews per month). Perks or rewards include the following:

• Access to fun, exclusive events in their local area
• Free custom swag
• Special online recognition
• Google City Expert Badge

For more info visit https://www.google.com/local/contest/cityexpert